It's been a rollercoaster year taking Osmology from a physical boutique to a major online presence. Happily all the hard work seems to be paying off and we have just been nominated for our first award - E-commerce Platform of the Year at the British Small Business Awards.


It’s really exciting to see Osmology nominated for it’s first award. As the founder, the past 18 months of my life has been entirely dedicated to building a website where the UK’s many candle addicts can shop and discover the world’s most exciting scent brands.


It may seem to many people absolute madness attempting to sell scent online, but once upon a time buying clothing, make up and food over the world wide web was also an odd concept. Scent permeates it’s way into our lives and memories in such an important manner that I couldn’t understand why someone wasn’t trying to build a better way to shop for it online. Having only built very basic websites for myself in the past, I was totally under-qualified but very driven to build such a platform myself.


Since launching in early 2017 Osmology has grown steadily, gathering a cult following of scented candle aficionados. Month on month new niche brands are joining our already stellar line-up, from small British candle makers to premium fragrance designers from across the world.


Osmology is still small, probably smaller than you imagine. Of all the roles within the business, I do almost everything. This is what it means to be an entrepreneur building a start-up – it means packing the orders with thanks and care; solving customers issues, whether that be helping them find the perfect gift or recommending a fragrance I think they’ll love. It means late nights fixing things instead of heading to the pub; it means early mornings trying to take photographs for social media; it means relying on the support network of family and friends to get you through the tough times. And that is why this nomination means so much.


So thank you to all you lovely candle fanatics for your support of Osmology – it really does mean the world to me!


Elizabeth Drew, Founder of Osmology


Winners of the British Small Business Awards will be announced on 31st October 2018 at a ceremony at the Royal Lancaster Hotel in London –


Shortlisted British Small Business Awards Logo 2018

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